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Tsuru draws its inspiration from the graceful allure of Japanese culture, reflecting the delicate beauty and enduring strength embodied by the tsuru, the iconic origami bird symbolizing longevity and good fortune. Infused with the fleeting essence of cherry blossoms, each handcrafted product tells a story of artistry and tradition.

Proudly crafted as a Brazilian brand, Tsuru upholds a deep-rooted commitment to sustainability and quality. Lovingly produced using responsibly sourced organic ingredients, our products offer a comforting experience that honors both the body and the environment. The brand concept invites you to experience a deep connection to nature and heritage, bringing moments of tranquility and renewal into your daily routine.

EXO HAIR
Creation of packaging for the professional hair treatment line.

Art director: Paula Luz
Art assistant: Juliana Salabert
Agency: Martin Luz Communication
Event folder layout for hairdressers.
Invitation layout for hairdressers' events.
Layout for Exo Hair professional application guide.
Layout for stand for Beauty Fair event in São Paulo/Brazil.
Banner for beauty saloons.
E-mail marketing for the release of the NANOTRON products line.
COVIDIEN
Creation of printed and online materials for a multinational hospital products company.

Printed banner for customer service office.

Art director: Juliana Salabert
Agency: Martin Luz Communication
Hernia repairing brochure.
Monitoring appliances brochure.
Puritan Bennet 840 Ventilator folder.
Printed invitation to Sils product presentation event.
Puritan Bennet 840 Ventilator A4 flyer.
Argyle PICC A4 flyer.
Sonicision A3 banner.
A3 banner printed to publicize the event.
Vertical pyramid banner for sales fair.
Printed vertical banner for Kick Off FY13 event.
E-mail marketing for internal communication and disclosure of events.

In the bustling streets of São Paulo, Brazil, amidst a whirlwind of flavors and colors, emerges the tale of Carla, a skilled freelance pastry chef who turns every dessert into an edible masterpiece.

Inspired by American cake branding, Da Carlotta visual identity delicately captures the essence of her craft. Each design element is meticulously chosen to reflect her intricate craftsmanship, harmonizing with her creations' delicate nature.

From personalized cakes to delicate cupcakes, Carla handles every aspect of her craft with passion and dedication, from client interactions to sourcing materials, crafting, and meticulously decorating each sweet treat. Within the vibrant cityscape that never sleeps, Carla navigates her path with determination and flair, nurturing the dream of owning her own business while sweetening the hearts and palates of those fortunate enough to taste her creations.

EmBRaCe

the journey

Amanda Lovotrico epitomizes timeless elegance and charm in the realm of jewelry design. Inspired by the ethereal beauty of nature and the graceful essence of femininity, each piece intricately crafted by the brand embodies a delicate sophistication.

From delicate floral motifs to sleek, minimalist designs, Amanda Lovotrico's collections offer a symphony of style and refinement, transforming everyday moments into cherished memories. With a focus on intricacy and allure, the brand invites wearers to embark on a journey of self-expression and individuality, where every piece tells a unique story of grace and allure.

CI-EXCHANGE AGENCY
Creation of two articles for two editions of the magazine Caia no Mundo, which contains tips and information for exchange in several countries.

Art director: Diogo Siqueira/Diego Oliveira
Art assistant: Juliana Salabert
Agency: Martin Luz Communication

Peregrina is a Brazilian brand of handmade sandals, created by Jessi Monique. With ancestry from Colombia and Ecuador, Jessi draws inspiration from the rich cultural traditions of her ancestors. The brand's logo reflects this heritage, symbolizing the techniques and values pasfsed down through generations. Starting with macramé, Jessi perfected her skills and now incorporates eco-friendly leather into her creations, evolving into the crafting of unique and sustainable sandals.

Each pair of Peregrina sandals is an exclusive work of art, reflecting Jessi's commitment to quality and sustainability. By choosing Peregrina, you support small artisans and walk with style and purpose.

LANDSCAPE - TRAVEL AGENCY
E-mail marketing for Landscape travel agency, tourism and events.

Art director: Paula Luz
Art assistant: Juliana Salabert
Agency: Martin Luz Communication
MAHIE
Creation of visual identity for female beauty accessories brand.
Application of visual identity on business card.
LETÍCIA SINIBALDI
Visual identity creation for psycologyst Letícia Sinibaldi.
ESPAÇO CLAREIA
Visual identity created for Espaço Clareia, dedicated to alternative, complementary therapies, courses and collective experiences.

GRAPHIC DESIGN

I specialize in creating packaging designs for a wide range of products for Brandwell Company, a leader in accessories and gift wholesalers in Ireland and the UK. Drawing inspiration from contemporary trends and cultural movements, all my designs are curated using insights from WGSN, a global trend forecasting company renowned for its expertise in anticipating future consumer behaviors and aesthetic preferences.


CLASSIC RANGE 2023/2024

These designs belong to the "Classic" range, characterized by a sophisticated yet effortlessly chic aesthetic. In 2023, I tapped into the cosmic and astrological trends, infusing tie-dye aesthetics and celestial motifs into the packaging. Building on that, the 2024 collection embraced the bold spirit of fashion punk, incorporating vibrant colors and avant-garde textures to create designs that captivate and inspire.

SIGNATURE/PORTLAND RANGE 2023/2024

In 2023, the Signature range channeled motorcycle club culture, embodying a rugged yet refined aesthetic with nods to iconic biker motifs and the resurgence of black leather in men's fashion. This collection captured the essence of rebellion and individuality.

Moving into 2024, the range embraced a futuristic theme inspired by steampunk. Combining Victorian-era machinery with modern sensibilities, the designs reflected a fusion of vintage nostalgia and technological innovation, captivating audiences with their daring creativity and unconventional flair.

GRAPHIC & PRODUCT DESIGN

I've ventured beyond graphic design to delve into product design, crafting an array of innovative items. From heatable plush teddy bears to stylish hot water bottle designs, character-themed socks, adorable hand warmers, and backpacks tailored for the back-to-school season, my creations are geared towards a youthful demographic.

Furthermore, I've developed packaging for grocery products targeted at major pharmacies and supermarkets across Europe and the UK.

© 2021 JULIANA SALABERT
© 2021 JULIANA SALABERT